Job Responsibilities:
1. **Brand Identity Creation & Maintenance**
- Develop and design logos, color schemes, typography, and other visual elements to establish and maintain brand consistency.
- Ensure brand guidelines are followed across all marketing materials and digital platforms.
2. **Marketing Collateral Design**
- Create high-quality graphics for marketing materials such as brochures, flyers, banners, posters, and digital ads.
- Design promotional materials for both online and offline campaigns, aligning with the company’s branding strategies.
3. **Social Media Graphics**
- Design engaging graphics for social media platforms (Facebook, Instagram, LinkedIn, etc. ) to support digital marketing campaigns.
- Ensure all designs are optimized for different platforms and maintain visual consistency with brand guidelines.
4. **Website and Digital Asset Design**
- Collaborate with web developers to create visually appealing graphics for the company website, landing pages, and digital ads.
- Ensure the design elements are user-friendly and align with marketing strategies.
5. **Email Marketing Design**
- Design visually compelling email templates for newsletters, promotional campaigns, and client communications.
- Optimize designs for both desktop and mobile viewing.
6. **Print Production Support**
- Work closely with the production team to ensure that printed materials meet design specifications and quality standards.
- Prepare files for print, ensuring proper formatting and color accuracy.
7. **Market Research & Trend Analysis**
- Stay updated on the latest design trends, technology, and marketing practices to ensure that the company’s branding remains competitive.
- Conduct market research to understand industry trends and competitors’ design strategies.
8. **Collaborative Marketing Strategy**
- Work with the marketing team to develop and execute branding campaigns across various media channels.
- Contribute to brainstorming sessions and offer creative solutions to elevate the company’s brand image.
9. **Client Communication**
- Meet with clients to understand their branding and marketing needs, translating those into effective design concepts.
- Present design concepts and revisions, incorporating client feedback into final outputs.
10. **File Management & Archiving**
- Organize and maintain digital files for design projects to ensure easy access and retrieval.
- Ensure proper version control for ongoing projects and archived materials.
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This outline provides a clear scope of responsibilities for a Graphic Designer in a digital printing company focused on branding and marketing efforts in Oman. Let me know if you'd like to add or refine any points!